Comments on: TransPromo – fact or fiction http://docstalkoscar.wordpress.com/2009/02/21/transpromo-%e2%80%93-fact-or-fiction/ Just the opinion of a document professional. Sat, 29 Aug 2009 22:12:42 +0000 http://wordpress.com/ hourly 1 By: sevenkids http://docstalkoscar.wordpress.com/2009/02/21/transpromo-%e2%80%93-fact-or-fiction/#comment-19 sevenkids Tue, 19 May 2009 07:01:06 +0000 http://docstalkoscar.wordpress.com/?p=42#comment-19 Hi Ben, agree with you that these are good reasons for TransPromo. I guess there will be many mnore good reasons for organisations to do TransPromo. They only thing I wanted to touch on was the adoption rate of TransPromo, and then especially in Europe. The thing is also that TransPromo might have many benefits for the sender, but in the end its the receiver who decides what's best. That's where this mini survey touches on some topics an organisation needs to consider before starting an implementation. Thanks for your comment, Oscar. Hi Ben, agree with you that these are good reasons for TransPromo. I guess there will be many mnore good reasons for organisations to do TransPromo. They only thing I wanted to touch on was the adoption rate of TransPromo, and then especially in Europe. The thing is also that TransPromo might have many benefits for the sender, but in the end its the receiver who decides what’s best. That’s where this mini survey touches on some topics an organisation needs to consider before starting an implementation. Thanks for your comment, Oscar.

]]> By: Ben Pitman http://docstalkoscar.wordpress.com/2009/02/21/transpromo-%e2%80%93-fact-or-fiction/#comment-18 Ben Pitman Mon, 18 May 2009 13:12:27 +0000 http://docstalkoscar.wordpress.com/?p=42#comment-18 Hi Oscar Nice article but you have overlooked that transpromo can be benificial as it generally has lower postal costs than direct marketing, is more enviromentally friendly and usually gains higher results. These are all good reasons to use transpromo Ben Hi Oscar

Nice article but you have overlooked that transpromo can be benificial as it generally has lower postal costs than direct marketing, is more enviromentally friendly and usually gains higher results.

These are all good reasons to use transpromo

Ben

]]> By: Peter Williams http://docstalkoscar.wordpress.com/2009/02/21/transpromo-%e2%80%93-fact-or-fiction/#comment-9 Peter Williams Mon, 23 Feb 2009 01:22:28 +0000 http://docstalkoscar.wordpress.com/?p=42#comment-9 Hi Pat Oscar shared his results. Can you share yours? Thanks Hi Pat

Oscar shared his results.

Can you share yours?

Thanks

]]> By: Pat McGrew, EDP http://docstalkoscar.wordpress.com/2009/02/21/transpromo-%e2%80%93-fact-or-fiction/#comment-8 Pat McGrew, EDP Sun, 22 Feb 2009 17:54:29 +0000 http://docstalkoscar.wordpress.com/?p=42#comment-8 Oscar! It's an interesting take. I generally look at TransPromo as just one more tool in an Integrated Customer Communication toolbox. It's the the goal. It's just one possible option. When I was speaking regularly about statement-based marketing throughout the 1990s it was always with the caveat that using the statement to expand the converation with the customer only works if you take the time to create a great user-friendly communication design and ensure that you use what you know about your customer to ensure that you only speak about timely and relevant things. And, that means timely and relevant to the customer, not the company. I'll disagree - I don't believe it's fiction. I have evidence froma round the world that well-practised transpromo will provide value and ROMI. Oscar!

It’s an interesting take. I generally look at TransPromo as just one more tool in an Integrated Customer Communication toolbox. It’s the the goal. It’s just one possible option. When I was speaking regularly about statement-based marketing throughout the 1990s it was always with the caveat that using the statement to expand the converation with the customer only works if you take the time to create a great user-friendly communication design and ensure that you use what you know about your customer to ensure that you only speak about timely and relevant things. And, that means timely and relevant to the customer, not the company.

I’ll disagree – I don’t believe it’s fiction. I have evidence froma round the world that well-practised transpromo will provide value and ROMI.

]]> By: Lee Gallagher http://docstalkoscar.wordpress.com/2009/02/21/transpromo-%e2%80%93-fact-or-fiction/#comment-7 Lee Gallagher Sun, 22 Feb 2009 01:59:51 +0000 http://docstalkoscar.wordpress.com/?p=42#comment-7 Mr. Dubbeldam, Good article and interesting survey. I think how transpromo differs today vs. 15 years ago is the ability to leverage predictive analytics to determines the personalized messaging and imagery based on business rules. Relevant personalization in print or online is what cuts through the clutter vs. the medium in which it is delivered. Additionally, we recently ran a survey with Zoomerang and asked some similar questions - but we also asked, once you have a retirement plan or a mortgage statement would you still want it electronically. Ironically enough, with all the banks falling in this world economy, they said they preferred paper. Stop by my blog www.transpromo-live.com thanks again, great viewpoints and information. Lee Mr. Dubbeldam,

Good article and interesting survey. I think how transpromo differs today vs. 15 years ago is the ability to leverage predictive analytics to determines the personalized messaging and imagery based on business rules. Relevant personalization in print or online is what cuts through the clutter vs. the medium in which it is delivered.

Additionally, we recently ran a survey with Zoomerang and asked some similar questions – but we also asked, once you have a retirement plan or a mortgage statement would you still want it electronically. Ironically enough, with all the banks falling in this world economy, they said they preferred paper.

Stop by my blog

http://www.transpromo-live.com

thanks again, great viewpoints and information.

Lee

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